Dr Seidu Alidu, a political science lecturer, has asked journalists and media practitioners to adhere to professional ethical standards, as the December Elections approaches.
Dr Alidu, a Lecturer at the University of Ghana, said it was necessary for journalists to maintain high professional and ethical standards in executing their constitutional obligations with impeccable integrity.
He gave the advise at a one-day workshop on a peace campaign for election 2016 organised by the National Media Commission (NMC) with support from the United Nations Development Programme (UNDP) for a section of the media in Sunyani.
Dr Alidu, who is a Consultant to the UNDP, urged the media to intensify public education on the need for national peace, since he added “the interest of most politicians is to win elections and they can do all what it takes to achieve their desire”.
He admitted that though the condition of service in some media organisations were not good, journalists and media practitioners must take advantage of information communication technology to explore other professional opportunities to enhance their living conditions.
He said poor conditions of service must not be a “yardstick for the media to be corrupted” and entreated practitioners to endeavour not to “sell their conscience to politicians”.
Dr Alidu called on journalists to blacklist or avoid giving audience to political parties and their candidates whose utterances had the potential to inflame passions and cause conflicts in the country. GNA