Airtel Ghana, has held a Catwalk for Charity show, an employee driven initiative to help raise funds to support breast cancer awareness in the country.
This is the second year running of the catwalk show and it forms part of the company’s best Corporate Social Responsibility agenda to Ghanaians for positive development.
Mrs Lucy Quist, Managing Director Airtel Ghana noted that breast cancer has become a key issue as far as the health of women is concerned.
She said women play important role in the homes and contributes immensely towards the development of the nation, hence the need for this initiative to raise more awareness for them to know that the ailment could be treated.
Mrs Quist stated that Airtel has built on the foundation of supporting the cause over the last four years, thus the catwalk is a climax to a month- long commitment to drive awareness creation and treatment.
She said management and staff of the company designed the innovative, insightful and fun ways to drum-up public awareness throughout the month of October.
She said the theme: “Airtel Cares,” is a call to action for employees, customers and Ghanaians in general to be assertive in the prevention of breast cancer.
“This makes our support for breast cancer awareness such a great fit for the business and we’re delighted to be building on our support from previous years, to reach our employees and customers alike with the important message of early detection.”
Mrs Quist said all funds raised internally from the campaign this year would be donated to an establishment to support the cause.
The other objective of the initiative is to unearth young entrepreneurial talent designers who had the unique opportunity to showcase their wear during the event.
The show attracted celebrities such as Keche, John Dumelo, comedy star DKB, Airtel Ambassador Kalybos with TV series partner Ahoufe Patri, host of Drive Time on Joy 99.7 FM, Lexis Bill, YFM and ETV Presenter Giovani, co-host of CITI FM Breakfast Show Kojo Akoto Boateng, funny men and woman General Ntatia, Suarez, Dr. So, Jacinta among many other talented makeup artists and designers. GNA