MTN Ghana’s Aggressive Data Investment Expands And Improves Service Delivery In 2014

MTN Ghana, the leader in voice and data service says many more Ghanaians on MTN’s network will continue to enjoy excellent data services during the New Year and beyond. This is because MTN understands the needs of its customers and has made substantial investments in its network to meet those needs.

According to the Mobile Data Market Trends released by the National Communications Authority (NCA), MTN Ghana leads the market with more than 51% market share, which translates to a subscriber base of almost eight million data customers.

The NCA data reflects MTN’s focus on leading the delivery of a bold new digital world in order to bring the benefits of the digital revolution to customers. MTN Ghana’s data services deliver the performance, quality and reliability that the modern user needs in today’s digitized world.

Reflecting on MTN’s investments, the Corporate Services Executive of MTN Ghana, Cynthia Lumor said, “MTN Ghana is plugged into the objective to transform Ghana into a knowledge-based society and technology-driven economy. In alignment with that objective, MTN has over the years pursued a strategy of proactive, structured network investment to extend coverage and expand capacity.

Having already spent approximately GHS 2 billion on infrastructure development, MTN made GHs 311 worth of infrastructure investments in 2014, the total 2G sites at the end of 2014 is 2,361 and 1,201 3G sites across the country with speeds up to 21Mbps and 42Mbps (HSPA+). Besides, 1,850 existing sites were upgraded to take care of voice and data traffic.

The company also has approximately 4,295 km of fiber-optic cable which links various cell sites to the company’s ultra-modern switch and data centers to provide the needed speed and capacity for data and voice services.

Mrs Lumor added, “Customers’ needs are fast changing and what is remarkable is the rapid growth of data services in remote parts of the country and how this is transforming lives in those communities. We continue to monitor customer trends, behavior and feedback to create, innovate and improve our services.”

In Azoribisi, a village in the Upper East Region where MTN recently commissioned a CHPS compound, members of the community were taken through how they could access better healthcare through MTN’s 3G service available in the community.

Similarly, in a recent engagement with editors in the Upper West Region, MTN was commended by the media for the aggressive data rollout in the region. The journalists applauded MTN for providing technology that makes it easier for them to speedily transmit news reports to their media houses.

MTN continues to expand its coverage, influenced by knowledge gained from interactions with its customers. In Quarter four of 2014, the company opened its flagship data store at Osu in Accra to provide one-stop data shopping for customers.

MTN Ghana has expressed appreciation for the continued confidence of its customers and has made a commitment to further network investments in 2015.

Cynthia Lumor (Mrs.)
Corporate Services Executive
Tel: 024 4300 000

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