Ghana remains an attractive business destination-Pernod Ricard

Ghana remains an attractive destination for business despite the current economic challenges, Mr Guirec Danno, Pernod Ricard Regional Director for West Africa has said.

Speaking in an interview with the media in Accra to unveil the company’s Chivas Regal Limited Edition, Mr Danno said the future prospects of the Ghanaian economy are bright.

“I think the present challenges are temporal and the country would soon be on track,” he said.

Pernod Ricard is a French company that produces distilled beverages.

Mr Danno said Pernod Ricard set up its operations in Ghana because of the political stability and the economy prospects.

He said the plan is to use the office in Ghana as a hub to serve countries in the West African sub-region.

The company, which began operations in the country in the middle this year, currently employs 15 Ghanaians and there are plans to employ more hands as the company expands.

On the company’s package for consumers as Christmas draws near, Mr Danno said the company is offering its customers in Ghana a limited edition of Chivas Regal to make the season memorable.

He said Chivas Regal, the world’s first luxury Scotch whisky, had collaborated with award-winning luxury British watch brand, Bremont, to create the next installment of its much sought-after Made for Gentlemen Limited Edition collection.

Made for Gentlemen is an annual series of collaborations between Chivas Regal 12 and modern British craftsmen who represent excellence in style, luxury, heritage and creativity.

This year’s Made for Gentlemen collaboration also sees the release of additional collectors’ items in the form of 12 Chivalry watches, created by Bremont and Chivas to celebrate excellence and precision in luxury.

“In the spirit of generosity, the Bremont ‘Chivalry’ watches would be auctioned exclusively for charities around the world. Admirers of luxury watches and whisky have the opportunity to participate in an online auction for one of these watches,” Danno said.

He said: “Over the last three years, the Chivas Made for Gentlemen series has gone from strength to strength, resonating with modern gentlemen around the world who demand substance and style from luxury experiences and products.

“With this latest edition, we’re celebrating not only the style and handcrafted quality of Chivas and Bremont, but also the spirit of generosity for which John and James Chivas were renowned, and that is increasingly valued in today’s competitive world.”

Mr Richmond Asante, Marketing Manager of Pernod Ricard Ghana, said the company would soon become a major player in the distilled beverages industry.

“The collaboration between Chivas Regal and Bremont highlights the shared synergy between the two luxury British icon brands,” he added. GNA

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