Guinness Ghana Breweries Limited (GGBL) has denied reports that plans are underway to terminate their #MadeOfBlack contract with dancehall artiste Shatta Wale. Bull Dog, Shatta Wale’s manager revealed on Happy FM in Accra that officials of the company were surprised when they read the publication which stated that “Guinness Ghana Breweries Limited (GGBL) has started top level meetings over a possible review of a recent contract the company signed with Ghana’s reigning Artiste of the Year, Shatta Wale, to make him an ambassador of the ‘Guinness #MadeOfBlack’ campaign”
The outspoken manager denied the story stating that “there is no iota of truth in it”. Bull Dog disclosed that an official from Guinness Ghana Breweries Limited called to question him if he had read the publication which stated that “Shatta Wale’s contract is in danger”
“I got a call from Guinness telling me about the story. They said there is a story in the newspaper, have I seen it? The person at Guinness said no, they have no intention or nothing to cancel the contract”
“A story like that can go against Guinness. The story that went out is not favorable and if care is not taken, people will put Guinness’ name in disrepute”. Bull Dog told Dr. Cann, host of the show.
News One reported days ago that Shatta Wale’s #MadeOfBlack contract with Guinness Ghana Breweries Limited is in danger due to his recent public conduct and utterances. According to the report, a top management member of the company disclosed to the paper that ” “Even before he was signed, there was a split opinion; but within the last week, the complaints and feedback have been disturbing and all options are now on table on how to protect the brand’s reputation and image,”.
Guinness Ghana recently signed EL, Reggie Rockstone, Fuse ODG and Shatta Wale as ambassadors for the #MadeOfBlack campaign.