The 8th edition of the Advertising Association of Ghana (AAG) event christened: “Gong Gong awards,” for 2014 was launched in Accra.
The event on the theme: “Creative Advertising: Catalyst for Economic Growth,” is to recognise excellence and professionalism, ingenuity, rewarding originality and outstanding innovative works, across all sectors of the industry.
Mr Kabral Blay-Amihere, Chairman of the National Media Commission, launching the event said advertising plays an important role, since it is a benchmark for promoting excellence, integrity and professionalism in the industry.
Mr Blay-Amihere said the importance of advertising in this current dispensation cannot be overemphasised and that no doubt businesses rely on advertising for competitive market.
He noted that the event demonstrate that the purpose of advertising is to contribute to the success of business, and to reward creativity and strategic thinking that have been developed locally, and added value to local businesses.
Mr Blay-Amihere noted that countries are selling themselves through effective and professional advertising and implore businesses and institutions to exploit the benefits of professional advertising for awareness and increased results.
He urged professional bodies like the AAG to adhere to its tenets of integrity and professionalism because it measures standards and enhances international reputation.
Mr Francis Dadzie, Executive Secretary of AAG said the Gong Gong 2014 Awards is a strategic industry event, which is the first in more than five years dubbed: ‘The Rebirth’ to reflect global trends in industry.
He said this year’s event covers two awards-the Sankofa awards for Adverts that were produced and transmitted between 2008 and 2012 and the second awards which cover strictly, works that were produced and transmitted in 2013.
Mr Dadzie said nomination categories include radio, Print, Television, Outdoor, Digital, Activation in areas like alcoholic and non-alcoholic beverages, food and confectionery, corporate and service, insurance and financial institutions and transport.
He explained that every agency that enters for an award is entitled to send one Juror and that all Jurors must be Senior Creative’s, preferably Creative Directors to attend a seminar.
Mr Dadzie said only Jurors who attend the first day meeting may attend the other days and that each Juror would be required to sign the Juror Code of Conduct.
He said KPMG, an audit, tax and advisory services firm, would run computer checks on each Jurors Score Sheets to identify deviant scoring. GNA