Bedita Pharmaceuticals signs Emefa Adeti as face of new product
Bedita Pharmaceuticals has made Emefa Adeti, 2012 Ghana’s Most Beautiful, the face of its latest product ‘O’YES Feminine wash, to support her efforts in giving back to the society.
The initiative is to support ‘Emefa Help Ghana Foundation’ with a total of GH¢30,000.00 worth of the product to facilitate the foundation’s inspirational tour to some senior high schools, vocational institutions, polytechnics and universities.
Ms Binta Maiga, Marketing Manager, Bedita Pharmaceuticals, said the support fitted into the company’s corporate social responsibility plan.
She said the company chose the beauty queen because she had become a new brand and as such the company saw her as one of the best tools in getting to their customers and winning their loyalty.
Since its establishment Bedita Pharmaceuticals had maintained huge reputation and credibility and would want to respect and keep that image in high esteem by partnering reputable institutions like the Emefa Help Ghana Foundation, she added.
Ms Adeti expressed gratitude to the company for giving women more reasons to be confident within themselves and to smile all day.
She said the product is good for every woman, who is willing to prevent any micro-organisms from entering their vagina, which could to lead to conditions such as candidacies and Chlamydia.
Mr Adeti noted that ‘O’ YES Feminine Wash has a friendly PH level of 3.8, which is good for women who work under harsh conditions including market women, career women and students.
“For us women living in this part of the world, our weather, and the kind of cloths we wear do not allow us to use just water to wash the vagina and so we have to look for a better alternative, which can be friendly to the PH level already existing in our vagina.”
Mr Prince Darkey, Manager, Events and Reality Shows, TV3 Network Limited, said the Foundation would promote community development focusing on issues relating to the Millennium Development Goals 2, 3, 5 and 6.
“Other activities targeted at putting smiles on the faces of women and children in deprived communities to promote national development include, primary education, women empowerment, improve maternal health and other diseases lie Chlamydia”, he added. GNA