Promustard Solutions Ghana, an Enterprise Software Solutions provider, has launched a new software platform that gives businesses, NGOs, government and research organizations the opportunity to conduct market surveys by using mobile phone.
A statement issued in Accra on Tuesday by Mr. Emmanuel Addae, General Manager of Promustard Solutions Ghana, said just by a mobile handset, businesses organizations of all kinds could now send voice messages in any language to their clients.
It said management believed that consumer insights could inspire powerful product ideas, ultimately winning concepts and successful innovations.
It said organisation could use the innovation to ask their clients the right questions, which would enable them, express their opinions, desires and expectations for redress.
“We are able to get deep customer insights from questions we send out,” it added.
The statement said organisations who may want to feedback concerns from their clients could also use the platform.
“It will also enable business owners to get immediate firsthand information from their customers,” it said. GNA