One of the mobile network operators Airtel Malawi unveiled the 48 percent discount offer on text messages as part of the celebration to mark 48 years of Independence, which falls on July every year.
The discount offer , the first in Malawi , which has been dubbed, Independence Yabooka , comes at a time when Airtel is currently running Yabooka promotion where customers are winning various prizes including brand new vehicles among others.
For the first time in Malawi Airtel customers will enjoy lowest short messaging costs to their family and friends for the entire period of Independence celebrations, making this an ideal plan for family and friends.
Unveiling the innovation in Lilongwe, Airtel Malawi Marketing Director , Enwel Kadango said, “We are very pleased to announce this new offer for all our prepaid customers , At Airtel Malawi we always strive for leadership in everything we do, delivering world class innovative services”
“As a company operating in Malawi and managed by Malawians , we too are in a celebratory mood hence this 48 percent discount is a truly innovative that will enable our customers to have affordable text messaging services as we commemorate our hard-won Independence “.
Malawi won Independence in 1964 from Britain.
Meanwhile Airtel Malawi conducted ninth draw that saw Jane Kholiyo becoming fifth winner of Toyota Hilux-pick up in the ongoing Yabooka promotion.
This means Kholiyo is the second female lucky winner of the Toyota Hilux Pick-up in the ongoing yabooka promotion that comes to an end in August where the lucky winner will walk away with a brand new Toyota Prado.