General Motors Chevrolet authorised dealer, Angomotors, recently launched the all new Chevrolet Cruze Hatchback at the second edition of the Benguela International Fair (FIB).
The fair, which celebrated the 395th anniversary of the Central Benguela Province, boasted 196 exhibiting companies that cater to a variety of industries in Angola over the four days between the 16th and 20th of May.
Angomotors, who recently expanded their footprint in Angola with the launch of their new Commercial Showroom and Aftersales Service Centre in Benguela, made use of the fair to promote their new dealership.
“The stand was exceptionally well received, with a large number of visitors and the potential customers registering at our stall,” said Angomotors representative, João Campos.
Angomotors also used the opportunity to introduce the Chevrolet Cruze Hatchback to the Angola market.
With the introduction of the new Cruze Hatchback to Angola, customers have an alternative body style to the traditional sedan and Chevrolet has raised the bar again with a vehicle that brings new levels of value against some of the more established competition.
According to Exports Director for General Motors Sub-Saharan Africa and Managing Director of General Motors East Africa Operations, Rita Kavashe, the potential for meeting further customer demand is significant. “Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it is our top selling passenger car globally.”
“Hatchbacks play a critical role in many markets. For instance, the total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume. We therefore expect to see increased business in a number of regions,” said Kavashe.
With its attractive sweeping coupe roofline and short overhangs at both the front and rear, the Cruze Hatchback has the same dynamic ‘stance’ as the Cruze sedan and is instantly recognizable. It also benefits from the same taut body ‘feel’ on the road, being built using the new body-frame integral system (BFI) which is complemented by the final tuning to chassis components. The BFI system results in high levels of stability and solidity.