Household goods manufacturer, PZ Cussons, has re-launched its new branded Camel antiseptic soap to expand its market share and promote cleanliness throughout the country.
Mr Jim Judson, Managing Director of PZ Cussons Ghana, said the new identity of the Camel brand was aimed at re-introducing the product to consumers and to enable them identify and accept it.
Currently, Camel, a leading antiseptic brand, has more than 55 per cent market share.
Mr Judson urged Ghanaians to use antiseptics in washing, cleaning and bathing, since it was the most efficient way to get rid of germs.
He said the PZ Cussons constantly assessed products, formulations, raw materials, packaging and labeling to ensure the health and safety of consumers in line with the ethical dictates of the company.
Mr Judson said: “PZ Cussons constantly meets the consistency in producing quality products, hence we are driven by this vision to come up with a proposition that will not only appeal but also connect the brand with our consumers,”.
Camel antiseptic, launched in 1992, has become a success on the Ghanaian market. It contains anti-micro bacterial agents like terpineol, pine oil and dichlorometa-xylenol, which helps to protect against germs that can cause skin infections.
Officials of the Ghana Medical Association, had earlier in the year signed a two-year agreement with PZ Cussons to promote good personal hygiene such as hand washing, kitchen cleaning, and personal hygiene.
This would be done through campaigns in schools, engagement with women groups and various associations. GNA