The Social Security and National Insurance Trust (SSNIT) has launched its customer clinic, which is meant to ensure that services are brought closer to stakeholders.
Speaking at the launch today in Accra, the Director General of SSNIT, Dr Frank Odoom, explained that the clinic is an innovative initiative to ensure that services are brought closer to stakeholders by enhancing service delivery and improving upon the data base both personal and financial. According to him, the clinic offers a strategic opportunity to operate in 49 branches. The clinics, he noted will be nomadic, visiting selected establishments especially the high paying ones.
He noted that the clinic will be held twice in a year, adding that, since 1972, SSNIT has been working hard to ensure that contributors to the Social Security fund get their benefit at retirement. The duration of each clinic will be about seven days at each venue depending on the level of interest.
In a welcome address, the General Manager of Operations, Mr Ohene, said that the objectives of the project is to provide service to cherished customers, employers, pensioners and student loan beneficiaries and also to demonstrate their commitment to improve service delivery to the door step of customers.
Good customer service, he noted, is not optional in today’s business, thus, it is the life blood of any business and therefore crucial for the survival of any business.
Mr Ohene indicated that, customer service as a brand is what the customer perceives and remembers of the service received. He indicated that customer service should be designed to enhance the level of customer satisfaction – that is meeting the expectation of customers.
“It is expected that the workers will be encouraged to call at the SSNIT customer clinics during their lunch break to bring their issue for resolution’’, he stressed.