Staff members of Vodafone Ghana in the Eastern Region have shown support to the flood victims of Oda, by donating assorted relief items. The items comprised bags of rice and sachet water, boxes of washing soap, used clothing, tins of beverage and bread. The move was also to remind the public of Vodafone Ghana Foundation’s Red Alert, an initiative launched last year by the Foundation to support disasters that occur across the country. Through this initiative, Vodafone Ghana Foundation last year generated a total of GHC 12, 443.00 from public donation, to which Vodafone Ghana Foundation added GHC 10,000 and gave to NADMO to support victims of flood disasters. NADMO used the funds to purchase fibre glass speed boats which helped the team in accessing flooded areas.
Red Alert is an emergency SMS fundraising programme that enables customers to donate in response to emergencies and disasters. To donate, customers should dial *133# and follow the voice prompts to donate between GHC 0.50 and GHC 10.00. Vodafone Ghana Foundation will also make a contribution to add to the amount raised and make the total donation to NADMO.
“The situation in Eastern and Volta region is one of the many reasons our Foundation set up Red Alert. We need to be able to help our fellow Ghanaians in times of hardship and despair. We call on all Ghanaians to support our own by donating generously. On our part, we have pledged to serve the Ghanaian people; through this very cause and other on-going initiatives, we have demonstrated our perpetual commitment to help Ghanaians in times of need. It is our hope that we will witness a huge response that will surpass last year’s” said Carmen Bruce-Annan, Head of Corporate Communications at Vodafone Ghana.
The Red Alert is a platform created for all well-meaning Ghanaians to contribute towards a worthy cause. It is expected to run throughout the rest of the year in order to allow a rapid response to other disasters. The Vodafone Ghana Foundation aims to use this facility to develop partnerships which enhance long term disaster response and readiness.